Social Media Optimization
What Is Social Media? Social media is a category of sites that is based on user participation and user-generated content. Social media include things like blogs, message boards, wikis, podcast, videos, and even email. The technologies these things rely on include blogs, instant messaging, music-sharing, and forums.
Social media marketing provides your business with exposure on online social media communities to generate opportunity and sales. The number one advantage is generating exposure for your business, followed by increasing traffic and building new business partnerships. Common social media marketing tools include social networking sites like Twitter, LinkedIn, Facebook, or My Space, social bookmarking sites like Del.icio.us, social news sites like Digg, and other sites that are centered on user interaction.
Social networking sites are the future of internet marketing. The good news is that the opportunities for on-line targeted advertising are becoming a reality. Want to target 18-24 year old women who are engaged? Well, you can…on Facebook. The bad news is that, with this added power, comes much added complexity. That’s why you need a partner who understands and can work in this dynamic and complex marketplace.
A few facts about social networking sites:
- MySpace had more traffic in 2007 than Google
- FaceBook has already reached Google traffic levels
- YouTube gets twice as much traffic as Google
- These sites are DOUBLING every 6 months ; FaceBook adds 1 million visitors each week
- In a typical month
- 30% of worldwide Internet users visit MySpace
- 29% visit FaceBook
- 35% visit YouTube
- It’s not just kids discussing what they’re going to wear to the prom
- Over 50% of MySpace users are over 35
- Facebook even has 100k users over 64
Twitter
Youtube